Mark Schueler—in addition to being an excellent photographer of portraits, weddings, & the urban landscape—is a good friend of mine and the father of my god-son. So it was an honor for me to create a portfolio and blog for him. He already had both a personal blog and an online gallery of photography, but wanted to consolidate his professional work in one place apart from his family snapshots and news.
A great deal of Mark’s work is in black and white, so it was important that any color in the page design be subdued and unobtrusive. At the same time, Mark wanted to avoid a dark background, which would decrease the readability of the text. The solution was a dark menu running down the left-hand side, with the body of the page a light grey. Subtle accents, like the blurring of the menu items when the pointer is over them, reflect the photographic nature of the site.
I created a custom pop-up slideshow for the portfolio pages. Although similar to the classic “lightbox” effect, it allows for the display of more detailed information, including technical details about each photo and the ability to purchase prints.
The website is built on the WordPress blog framework, making it simple for Mark to add photos to his portfolio or edit the text at any time.